Instagram Photo Content

 
 

TOP 8 ALLERGENS

This is a collection of food photography used for social media content. Mostly focused on showing allergens and allergen substitutes. In order to make the allergens stand out in an overloaded social page I wanted to draw viewers eyes with repetition, bright colors and detail. My strategy was to saturate the square frame with the a repetition of shape by photographing an abundance of the allergen. Then I would saturate the color and sharpen the image.

Instagram Account: @deact_prj

 
 
 

 
 

SUBSTITUTIONS

The imagery posted also includes ingredients that can be used for allergy substitutions. The selection mostly focused on dairy-free substitutions. These include  brown rice, coconut, and various types of seeds.  

It's all about visually showing my audience that food allergies are not a limitation but rather an opportunity to be creative and to educate oneself about allergy free food.

Instagram Account: @deact_prj

 
 
 

 
 

MORE INGREDIENT OPTIONS

The rest of the imagery shows off different produce that are allergy free and can be cooked in everyday meals. Through research and visiting other accounts I realized that it was best to show ingredients that are rare to the everyday American diet. As to push and inspire my audience to look for more options than they are used to, in order expand their possibilities. The copy used for each post focuses on teaching the idea that children should be presented with various fruits and veggies so that they don't feel limited by their food allergies. 

Instagram Account: @deact_prj

 
 
 

@DEACT_PRJ

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COMPLETE ALBUM OF IMAGERY POSTED IN THE PAST

Esmeralda Ruiz